NEW YORK POST // PAGE SIX // DECIDER

Senior Software Engineer

NEW YORK POST // PAGE SIX // DECIDER

Web Developer

CURRAN & CONNORS

Web Developer

Served as a lead developer for a prestigious digital agency specializing in corporate reporting materials for high-end and Fortune 500 companies. Led the development of custom-coded websites, interactive online annual reports, microsites, and high-converting lead-generation pages, ensuring cutting-edge functionality and seamless user experience.

Utilized the latest web technologies to deliver tailored, high-performance digital solutions, optimizing for speed, accessibility, and cross-device compatibility. Managed and analyzed web analytics accounts to track user behavior and improve engagement.

Collaborated on internal brand strategy, contributing to social media marketing, digital campaigns, PPC/AdWords optimization, and podcast production/editing, enhancing the agency’s digital presence and audience reach.

TARGET GROUP MEDIA

Web Developer

Responsible for all aspects of web development and digital strategy, ensuring seamless functionality, high performance, and user engagement. Designed, built, and maintained custom websites with both front-end and back-end development, implementing SEO best practices to drive organic traffic. Managed email marketing campaigns using platforms like iContact and MailChimp, optimizing deliverability and audience engagement. Conducted in-depth analytics reviews to track performance and improve digital strategies. Additionally, handled video editing and multimedia content creation to enhance brand storytelling and online presence.

STREETCAR PRODUCTIONS

Web Developer, Owner
I own and operate a freelance web design and development firm, providing comprehensive digital solutions for a diverse range of clients throughout the Tri-State area. My work spans advertising and media agencies, nonprofits, retail businesses, hotel suppliers, commercial real estate firms, artists, restaurants, and fitness studios. With a strong focus on custom, high-performance websites, I help businesses enhance their online presence, user engagement, and digital marketing strategies.

Web Development & Programming

• Full Stack Development – Expertise in frontend and backend development, creating fully responsive, high-performance websites and applications.
• Languages & Technologies – Proficient in HTML, CSS, JavaScript (including jQuery), PHP, MySQL, and various CMS solutions like WordPress.
• Advanced API Development – Skilled in designing, building, and integrating RESTful APIs, third-party services, and custom API solutions to enhance application functionality.
• Custom Themes & Plugins – Extensive experience in WordPress theme development, plugin customization, and extending CMS capabilities to meet unique business needs.

Email Newsletter Development

• Email Template Design & Development – Skilled in creating responsive, mobile-friendly email templates with HTML/CSS that ensure compatibility across major email clients (Gmail, Outlook, etc.).
• Campaign Management & Automation – Experienced with email marketing platforms like SailThru, Maropost, Mailchimp, and Constant Contact, including email list segmentation, automation workflows, and A/B testing.
• Deliverability & Optimization – Focused on maximizing email deliverability, optimizing subject lines, and ensuring high open and click-through rates.
• Analytics & Reporting – Proficient in analyzing email campaign performance with Google Analytics and platform-specific analytics to drive data-driven decisions and improve engagement.

Performance & Optimization

• Efficient Code Practices – Writes clean, maintainable, and well-documented code following modern web best practices.
• Website Performance Optimization – Improves page speed, database efficiency, and caching strategies to enhance user experience.
• Cross-Browser & Mobile Compatibility – Ensures seamless functionality across all major browsers and devices.

Digital Strategy & Marketing

• SEO & Web Analytics – Experience with search engine optimization (SEO), Google Analytics, and data-driven insights to improve website visibility and performance.
• Brand Development – Strong understanding of brand strategy, digital marketing, and user engagement through social media and content marketing.

Tools & Platforms

• Version Control & Deployment – Proficient in Git, GitHub.
• Hosting & Server Management – Familiar with cPanel, Plesk, and cloud hosting solutions.
• Task Automation – Experience using Gulp, Webpack, and other tools to streamline development processes.

Problem-Solving & Collaboration

• Troubleshooting & Debugging – Strong ability to identify, diagnose, and resolve complex technical issues efficiently.
• Agile & Team Collaboration – Experienced in working within Agile/Scrum environments, communicating with designers, developers, and stakeholders to deliver successful projects.

Content Management Systems (CMS)

• WordPress – Extensive experience in theme and plugin development, customizations, performance optimization, and managing WordPress Multisite environments. Skilled in integrating with third-party APIs and eCommerce platforms like WooCommerce.
• Shopify – Familiar with Shopify theme development, app integrations, and product management for eCommerce solutions.

Email Marketing Platforms

• Sailthru – Proficient in designing personalized email campaigns, automating workflows, and analyzing customer engagement to optimize conversion rates.
• Maropost – Experienced in email automation, list segmentation, and A/B testing to increase open rates, click-through rates, and overall engagement.
• Mailchimp – Proficient in designing email campaigns, templates, and automation workflows, as well as list segmentation and A/B testing.
• Constant Contact – Experience with email campaign management, analytics, and user engagement optimization.
• Airship – Knowledge of Airship for mobile push notifications, engagement, and customer retention strategies.

Database & Data Management

• BigQuery – Proficient in working with BigQuery for large-scale data analysis, querying, and business intelligence tasks.
• phpMyAdmin – Experience with phpMyAdmin for managing MySQL databases, running queries, and optimizing database performance.

Automation & Analytics

• Zapier – Skilled in automating workflows, integrating various platforms, and creating custom automated tasks to increase productivity.
• Parsely – Familiar with Parsely for data analytics, including user behavior tracking, and insights to optimize content and engagement strategies.

Version Control & Development Tools

• Git & GitHub – Experience using Git for version control and managing repositories via GitHub. Skilled in branching, merging, and collaboration within teams.

Hosting & Server Management

• AWS (Amazon Web Services) – Experienced with EC2 instances, S3 storage, RDS databases, and Lambda functions for hosting scalable web applications.
• cPanel & Plesk – Familiar with cPanel and Plesk for managing hosting environments and websites.

Collaboration & Project Management Tools

• Jira & Trello – Experienced in managing Agile workflows, task tracking, and project timelines using Jira and Trello.
• Slack – Strong communicator with experience using Slack for team communication, project discussions, and integration with other development tools.
• Asana – Familiar with Asana for task management, progress tracking, and team collaboration on project milestones.

Other Tools & Platforms

• Zephr – Knowledgeable in Zephr for customer journey orchestration, personalized experiences, and content gating.